![]() His spread strategy is unique in that his constant design innovations invite an increasing amount of players to provide competition and ultimately impose downward pressures on prices. Samuel has introduced a distribution system on a massive scale to deliver his products through a three-tier dispensation channel, which engages micro-credit organizations to rural consumer goods and retail outlets in the hinterlands. Given that Samuel’s lighting-only product is priced at an entry-level US$10, while a second product that includes a cell phone charger is US$30, it is reasonable to assert that both are the appropriate technologies for rural and urban households. His design team invariably works with user groups to improve and arrive at designs that are not only user-friendly but also maintenance-free. Samuel initially began with a design that could easily cater to the underserved lighting market and eventually replace the unsafe and environmentally unfriendly kerosene lanterns, dry-cell batteries, and candles. In addition to reducing health hazards, it also decreases the carbon footprint and bears a low financial ownership cost. Samuel’s solution cuts across the silos of health and education not only in rural India, but also in Tanzania. He has created a global distribution system that can potentially enable the mobility of millions of products into rural areas each month. Samuel has introduced a product that pushes both geographic and cultural barriers and broadens the universality of its application. In addition to being safe, reliable and efficient, it’s highly portable and nearly maintenance-free nature makes it ideal for use in remote areas. The lantern replaces the use of three formerly essential materials - kerosene, candles, and rechargeable battery - to solve critical health problems and reduce the carbon footprint. Samuel effectively anticipated the unarticulated need of a design that has eventually become a universally applicable lifestyle product. Rather it was designed to be truly innovative in its intent and design. Unlike many other design initiatives, the solar lantern was not designed around a specific issue like poverty. Samuel has designed a solar lantern that is affordable for 90 percent of the global population.
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